302 redirects are rarely used, since in most cases you want to pass a page's authority, and only a 301 redirect will let you do that. The role of the 302 redirect in SEOīy default, a 302 redirect passes no page authority from the old URL to a new URL. 302 redirects: when to use which?ģ02 redirect: Found (HTTP 1.1) / Moved temporarily (HTTP 1.0) What is a 302 redirect?Ī 302 redirect is a server-side redirect that redirects users from URL A to URL B, while signaling to search engines that URL A's content has been temporarily moved to URL B. 301 redirect: what is it, and how does it affect SEO?.If you intent to remove the 301 redirect shortly after implementing it: be prepared to wait several weeks, if not months, to see the redirected URL back in the search engines' indexes. While a visitor won't notice the difference between a 301 redirect and a 302 redirect, for a search engine, these are completely different signals.īe careful about using 301 redirects when redirecting isn't permanent. The general consensus is that a 301 redirect passes 95-99% of the page authority from an old URL to a new URL. It's worth noting that browsers will often cache 301 redirects because of their permanent nature, so keep that in mind when you're dealing with redirects. When it comes to redirects, the 301 redirect usually is your best choice. The most common redirect status codes are: HTTP Status Codeģ01 redirect: Moved permanently What is a 301 redirect?Ī 301 redirect is a server-side redirect which redirects users from URL A to URL B, while signaling to search engines that URL A's content has been permanently moved to URL B. The server determines what URL visitors and search engines should be sent to. This is common after acquisitions, or when satellite websites cease to exist.ĭownload your cheatsheet Server-side redirectsĪ server-side redirect is a forwarding method in which the server sends a 3xx HTTP status code when a URL is requested. Example: merging websitesĪnother example where you'd use a website redirect is when merging websites this involves one or more websites that are merged into one. Redirection is done on a web server level, and it's similar to redirecting URLs, the scope of the redirect is just very different - it affects the whole website. Say you're moving your website over to a new domain name, then you need to redirect both visitors and search engines there. Website redirect: when it's about an entire websiteĭomain redirects are used when entire domains are affected. Most of the times that's a related product, but if that's not possible you can redirect to the parent category. You delete those product pages, and you 301 redirect these URLs to the most relevant alternative page. Say some products on your site are not longer available, and they won't return in the future. In this case, you want search engines to remember and to keep it in the index, because the redirect was only temporary in nature. will be removed after 2 weeks, and then is back in play. When people request the flip flop category page at, you want them to be redirected to, which has a different design and contains the limited offer. Say you have a temporary summer sale campaign for flip flops. When just a few URLs are impacted, use URL redirects. The scope differs you could just be moving one page or you could be migrating an entire website to a different domain. You use redirects when you're moving content around and you want the content to retain its value. No credit card needed When to use redirects
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